I sat in on an interesting webinar thrown by the 60-second marketer. The presenter gave these anologies for our favorite social media marketing sites. Facebook is like a pub, an informal place where people get together, hoist a beer and shoot the breeze. LinkedIn is like a Tradeshow – very business-like, watch your language, dress [...]
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An online quipster poised the question: "How do you measure the return on investment (ROI) of social media marketing (SMM)?" He then answered his own question with "You don’t." Fortunately, that’s not exactly true. Where to Start Measuring? As authors, businesses, solopreneurs, and entrepreneurs scramble to set up Facebook, Twitter and MySpace pages, analysts are [...]
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