web copywriting

Copywriting Grammar Ain’t Perfect

MSNBC had an interesting article on the use of less-than-perfect grammar for Web copywriting.  The trick, the article says is "balancing proper grammar with a conversational tone." Since consumers need to relate to your message, write in the same conversational tone you’d use if you were hanging out at Starbucks with your ideal customer. What [...]

Explore the Copywriter’s Brain

Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin? Here goes… Today may be the day to: * Put your entire collection of copywriting books up for sale   on eBay * Cancel your plans to attend that annual copywriting seminar * Turn your stack of copywiting DVDs [...]

Does your website pass the 5-point tune-up?

Want more targeted website traffic? Use my 5-point checklist and see if your site rates as a clunker or a Ferrari. (Scores below) 1. Best Practices Wikipedia states that best practices are the most efficient and effective way of accomplishing a task, based on procedures that have proven themselves over time for large numbers of [...]