Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin?

Here goes…

Today may be the day to:

* Put your entire collection of copywriting books up for sale
  on eBay
* Cancel your plans to attend that annual copywriting seminar
* Turn your stack of copywiting DVDs into drink coasters
* Clean your browser of every last copywriting blog, article,
  and site you’ve bookmarked over the years

Have I lost my mind, you ask?

Not at all.

It’s not what I’ve lost that makes me say these things, it’s what I’ve found.

It’s something I can only describe as the closest thing to a treasure map for copywriters I’ve ever seen.

Here’s the brief story behind what I’m talking about…

Derek  recently set out on a mission to learn everything about copywriting he possibly could.

He bought gobs of books, expensive training courses, DVDs, and even tore through the Web looking for anything he could find related to the art of copywriting.

In the process of his journey, he:

* Collected all the best copywriting tips, techniques and
  concepts
* Eliminated all the fluff
* Eliminated all the redundant stuff (there was a lot)

And, here’s the BIGGIE…

* Organized all he had learned and collected into one of
  the most unique and useful documents for learning
  the art of copywriting that you’ll likely see for a
  long time

I can say without a doubt that it’s unlike anything I’ve ever seen!

Derek calls it (appropriately), The Copywriter’s Brain.

It would be virtually impossible for me to try and describe here what it is and how it’s used.

Fortunately, Derek’s put together a short video tour inside The Copywriter’s Brain.

If copywriting is part of your business or livelihood, then you’ve GOT to check it out by clicking this link to view the video now.

I purchased The Copywriter’s Brain today – - and will write a full review in the next couple of days. I believe I own every piece of software Derek has ever written, and have never been disappointed.  More later.
 

Saw a great post by Tom Chandler about Typealyzer, a site that instantaneously analyzes your blog and pops out a personality type along with a diagram of the parts of your brain used to write your posts. The personality types are based (loosely, I believe) on the Myers-Briggs personality types. For example, if you are an ESFP (extraverted-sensing-feeling-perceiving) you’re called The Performer – - basically you’re a "where’s the party?" kinda person.

Based on my blog, I’m a ISTJ (introverted-sensing-thinking-judging) called The Duty Fulfiller. Well, SOMEONE has to do it! ISTJs are often called inspectors. We have a keen sense of right and wrong, especially in our area of interest and/or responsibility. (What that really means is, we want our work to be perfect!). If you’re really interested in learning more about me, there’s a detailed ISTJ profile here.

The second part of the analysis was the parts of the brain used when writing posts.  Clearly, I’m a practical thinker with a little intuition thrown.  I’m pretty certain this is the ideal brain activity for a website copywriter! (see brain diagram below) Just for kicks, I ran a couple of other blogs through the Typealzer–both blogs written by Tarot readers. I figured these would be pretty far afield from my own Dutiful person.

Interestingly, both Tarot blog writers had the same personality type (The Thinker) but the parts of the brain used to write their posts was quite different – one was very thinking, the other very intuitive. So what do you think kids? Hocus-pocus, or a fantastic new tool to get the inside scoop on the competition?

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