Web Copy

Since August of 2008 I have been experimenting with one of the most professionally-crafted, lowest cost Internet marketing tools ever – – Market Samurai. First, I’m not the type to oooh and ahhhh over much of anything – – but this software is the real deal – – I use it almost daily in my [...]

MSNBC had an interesting article on the use of less-than-perfect grammar for Web copywriting.  The trick, the article says is "balancing proper grammar with a conversational tone." Since consumers need to relate to your message, write in the same conversational tone you’d use if you were hanging out at Starbucks with your ideal customer. What [...]