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An online quipster poised the question: "How do you measure the return on investment (ROI) of social media marketing (SMM)?" He then answered his own question with "You don’t." Fortunately, that’s not exactly true. Where to Start Measuring? As authors, businesses, solopreneurs, and entrepreneurs scramble to set up Facebook, Twitter and MySpace pages, analysts are [...]
I’m a book geek, and among my favorite reads are the following Internet-business books Facebook Marketing Content Rich Get Content, Get Customers Twitter Revolution Facebook Me! Waiting for your Cat to Bark? Don’t Make Me Think Letting Go of the Words Killer Web Content Tribes
I just completed setting up a Twitter account with custom background for one of my clients, and in preparing his Twitter to-do list, I realized I’d never blogged about Twitter #hashtags – an often overlooked Twitter function. What Are Twitter #Hashtags? To quote our friends over at Mashable, "Hashtags are essentially a simple way to [...]
Want to know what the Royals are up to? (think garden parties, charity events,
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