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Can You Measure ROI of Social Media Marketing?

An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?”  He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As  businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]

Review: Social Media Marketing

Social Media Marketing Strategies for Engaging in Facebook, Twitter & Other Social Media Liana “Li” Evans Que; 1 Original edition (June 28, 2010) ISBN-10: 0789742845 ISBN-13: 978-0789742841 360 pages $16.49 (on Amazon) Author Li Evans has been active in social media and search marketing for more than 10 years; who better to write a book [...]

Get Twitter Alerts with TweetBeep

I use Google alerts all the time to keep track of topics of interest; right now I have alerts set to deliver the latest news on Amazon’s Kindle, best practices for website design, and copywriting (of course). If you run an online business, Google alert is the best (free) notification service around.  Using it, you [...]

How Technology Brings a Famous Journal to Life

At 12:00:01 GMT Thursday, November 26 (4:00:01 Pacific, November 25), the Scott Polar Research Institute will begin releasing the last journals of Captain Scott’s ill-fated Terra Nova expedition.  The journal will be released day-by-day, starting today – 99 years from the date of the original entry. Beginning with the entry for November 26, 1910, which [...]

Social Media Analogies in a Nutshell

I sat in on an interesting webinar thrown by the 60-second marketer.  The presenter gave these anologies for our favorite social media marketing sites. Facebook is like a pub, an informal place where people get together, hoist a beer and shoot the breeze. LinkedIn is like a Tradeshow – very business-like, watch your language, dress [...]

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