Steal. Okay, I don’t mean go out and steal someone else’s title. What I mean is to emulate the format used by some of the smartest sales minds in the world – – people who design magazine covers. (read to the end of this post for my own technique to laser focus titles for a [...]
Target Audience
I read a great article at PC World about the 10 most overrated products. Some I agreed with (XP vs Vista), some I did not (Google Apps vs OpenOffice)–but the one that really hit home for me was Facebook. As the editors at PC World wrote: "Everyone seems to be on Facebook at this point. [...]
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