Join me @ the Publishing Business Virtual Conference & Expo
Digital Content Day @ Your Desk

Here are a few details:
When: Thursday, October 29, 2009
Time: 10:00 a.m. – 5:00 p.m. ET
Where: Your Computer – It’s Virtual & It’s Free

Register now to get in on the goodies:

Digital Content Day @ Your Desk is a free, virtual event (you’ll be able to access all sessions from your computer) that will explore how book publishers must adapt to succeed in today’s multimedia publishing world.

Topics of discussion will include:

* E-book Pricing Strategies (this is one I won’t miss)
* Shifting Role of Publishers in a Digital World
* The Piracy Threat and DRM Strategies That Work
* Social Media Strategies That Sell Books (I’ll be here too)
* How to Evolve to Remain Relevant and Profitable
… and more!

In addition to the dynamic conference agenda, you can take advantage of this fully interactive event featuring live chats, social networking opportunities, downloadable resources and giveaways. Best of all, we can accomplish all of this and more for free … and from the comfort of our own offices.

The event also includes an exhibit hall fully staffed with world-class suppliers, including Worldcolor, Zmags and Book Business magazine, to name a few. Sponsors include Oce and Lightning Source.

Register now, again – it’s a free event:

Hope you can join me on Thursday, October 29th.  If you attend, e-mail me and let’s compare notes afterwards.

Nancy

I couldn’t start 2009 without writing about Twitter.

If you’ve been online more than 10 minutes, you’ve heard that Twitter is THE social networking tool of the century.  Hype?  Nope.

Twitter is a bonafide tool for relationship building and marketing, built within the confines of a seemingly impossible 140 characters. If you can’t say it short, you can’t say it.

In a Twitter-nutshell, Twitter allows you to “follow” the people you feel are worth reading, and people can follow you if they think your Tweets are worth following.

The smartest Twitter gurus Tweet a brilliantly balanced blend of humor, links to something of interest on their own site, a link to their newest blog post, or a link to something interesting they’ve read online.

Is Twitter a platform for blatantly pushing your services on your followers? Not unless you want to be thrown out of the virtual party

My Top 3 Twitter Services

1.  Although you can Tweet directly from your Twitter account, my favorite Tweeting platform is Tweetdeck. This Adobe Air desktop platform. Tweetdeck allows you to take all of your Twitter feeds and break them down into categories – making it a lot easier to read your favorite Tweeters.  It also creates a category for displaying direct messages and replies.

2.  I’m also in love with TwitterButtons. Sure, you can put Twitter’s default blue bird as a link on your own site, but why not jazz it up a little? You can see my Twitter button of choice up there in the right column. I know. . . there are so many great Twitter apps – why bump one of them in favor or TwitterButtons? Because I’m a sucker for a fun photo.

3.  And speaking of photos and photo sharing,  you have to use TwitPic. This free service lets you share photos on Twitter with your friends–with no signup required. You can also post pictures to TwitPic from your phone, TwitPic API, or through the site itself. Twitpic works great with Tweetdeck.

I’ll do follow-up posts on other Twitter apps – but wanted to get my Top 3 out on this beautiful first day of the New Year.

Guest Post (and not the opinion of this blog’s owner!) As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers. Facebook Marketing: Are You Using It in Your Business? Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive. Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money. However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website. In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers. Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook. Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all. More about Facebook Marketing.