I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing. I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]
Social Media
This just in from Marketing Sherpa (and reprinted with their permission) “The most significant barrier to social media adoption named by 46% of respondents to a MarketingSherpa survey is “lack of knowledgeable staff” – whether an organization has used social media marketing and PR or not. A danger to the effective adoption of social media [...]
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