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IBM VP on Social Media
I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing. I wanted to share some of my take-away gems (hint, the biggie is at the bottom):
- Marketing 2.0 is a combination of social media and traditional marketing channels
- The “secret sauce” is the right mix of of marketing venues, all dependent on your goals
- In a poor economy, you can move customers through the buying cycle faster
- It’s critical to monitor and respond to buzz about you or your business
- Look for opportunities to provide a human face to your brand
- Look for opportunities to interact with your audience
- Companies need to focus on loyalty to customers
- You statisticians this is huge for you: track what’s valuable, not what’s measurable
All valuable – - but what really hit home for me was the same thing I’ve been telling you for months – - it’s all about relationship building. Ms. Carter said we’re moving away from the concept of B2B and B2C. What’s really happening is P2P . . . . . PERSON TO PERSON. (was nice to get validation from a Big Blue VP!)
