Social Marketing

Social Media Analogies in a Nutshell

I sat in on an interesting webinar thrown by the 60-second marketer.  The presenter gave these anologies for our favorite social media marketing sites. Facebook is like a pub, an informal place where people get together, hoist a beer and shoot the breeze. LinkedIn is like a Tradeshow – very business-like, watch your language, dress [...]

Want to Know More About Social Media Marketing?

Click the horizontal buttons to learn more about social media marketing.

3 Simple Steps to Getting Noticed Online (without shucking your jeans)

In the time that I’ve worked with authors and entrepreneurs, it’s clear that many of them think promoting their services

IBM VP on Social Media

I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing.  I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]