An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?” He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]
smm
An online quipster poised the question: "How do you measure the return on investment (ROI) of social media marketing (SMM)?" He then answered his own question with "You don’t." Fortunately, that’s not exactly true. Where to Start Measuring? As authors, businesses, solopreneurs, and entrepreneurs scramble to set up Facebook, Twitter and MySpace pages, analysts are [...]
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