That led, as many of these talks do, to a discussion of SEO content.

Like many website owners, our client didn’t want to invest any cash into even basic SEO tweaks, didn’t care about looking at site statistics (and even fought us on installing Google Analytics) . . . but worse (IMHO) was their inability to comprehend that they were writing “vitamin” content instead of “pain pill content”.

Huh?

Vitamin content is good stuff – but doesn’t solve a problem, and pain pill content serves up info that solves a problem.

For example:  If I were writing about flying a stunt kite, vitamin content would tell you the benefits of being outside, the fun of stunt kite flying, or the history of stunt kites.

Pain pill content would show you how to put a stunt together together without tearing out your hair, or how to do loop-de-loops without killing innocent bystanders with an out-of-control kite!

Simple concept, eh? But one we often forget because we get so wrapped up in the theory, not the “how to”.

Want more examples? Check out Leo Babauta’s Zen Habits blog – - notice how many “pain pills” he writes about, i.e. How to Make Gmail Your Ultimate Productivity Center. Since most of us use Gmail, and most of us have time challenges, Leo’s post had information that solved e-mail overload and time deficit – - pretty good post don’t you think?

Does this give you an idea for writing some of your own articles or blog posts? Comment below – what’s your best pain pill?

(And if this “pain pill” concept is yours please contact me – it’s great stuff, but I can’t remember where I first heard about it!)

As a major article writer and article marketing geek, I plunked down my $77 as fast as I could, and then took this baby out for a spin.

Am I happy with it?  You bet.

First, let me tell you WHY you want this

It you need content of any kind (articles, blogs, site, sales page) Answer Analyst will tell you exactly what your client/customer/consumer wants to know about what you do. (and this works even if you have an offline business)

For example, pretend you own a bricks and mortar “pest control” business and want to beef up your website with more relevant information so 1) your site will be found; and 2) you’ll get more customers.

. . . and now how it works

I entered “pest control” as a keyword phrase and within 3 seconds Answer Analyst popped out a whole list of questions, such as “is the landlord responsible for pest control”, and “what is biological pest control”.

But, as the Ginzu knife guy said, but wait, there’s more!

Highlight any of the answers being asked, click “Get Answers” and Answer Analyst surfs the net and pulls back information from other Websites about your topic. You can then save that info as part of your research, then write an article about it. At this point, not only do you know what info your customer wants, you have plenty of research material to write about it!

To Buy or Not to Buy?

I don’t know about you, but I’m constantly creating new content . . . not only for my own sites but for my clients as well. Having instant access to the questions people want answered about ANY TOPIC . . . and then having access to instant research is a no-brainer for me. I bought it this morning and it’s already saved me $250 of my own time in researching keywords and then researching the topics I need to write about. Probably the best $77 bucks I’ve spent.