An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?” He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]
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This just in from Marketing Sherpa (and reprinted with their permission) “The most significant barrier to social media adoption named by 46% of respondents to a MarketingSherpa survey is “lack of knowledgeable staff” – whether an organization has used social media marketing and PR or not. A danger to the effective adoption of social media [...]
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