Relationship Marketing

Personal E-mails or an Autoresponder?

If you were browsing in a bookstore and the person next to you – – let’s call him Leo – -  picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]

IBM VP on Social Media

I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing.  I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]

Why Relationship Marketing is an Important for You as for President Obama

I spent the last two weekends before the 2008 Presidential election in Florida, the state made famous by the 2000 “hanging chad” debacle. While there, I had the opportunity to witness first-hand the grassroots organization built by the Obama campaign. I realized then that Obama was a master at relationship marketing. Relationship marketing is a [...]

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