If you were browsing in a bookstore and the person next to you – – let’s call him Leo – - picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]
Relationship Marketing
I spent the last two weekends before the 2008 Presidential election in Florida, the state made famous by the 2000 “hanging chad” debacle. While there, I had the opportunity to witness first-hand the grassroots organization built by the Obama campaign. I realized then that Obama was a master at relationship marketing. Relationship marketing is a [...]
I stumbled across a WordPress Plugin that rewards people who comment on your blog: When a comment is left, the commenter will receive a link back to their site, embedded in the SEO keywords of their choosing. How cool is that! In brief, when you leave a comment (like I hope you do below), instead [...]
I’ve been thinking a lot about the election returns yesterday – and why Barack Obama was so successful. The reasons, of course, are many. Economy, war, hopelessness, being mired in a broken political system–all messages and issues that will get out votes in just about every election. But beyond that, I attribute at least part [...]
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