I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing. I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]
Person To Person
Michael Port, author of Booked Solid and Beyond Booked Solid, is out with yet another winner – The Contrarian Effect – Why It Pays Big to Take Typical Sales Advice and Do the Opposite. The premise of Port’s newest book (written with Elizabeth Marshall) is that old sales tactics (cold calls, high pressure sales, door-to-door [...]
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