I spent the last two weekends before the 2008 Presidential election in Florida, the state made famous by the 2000 “hanging chad” debacle. While there, I had the opportunity to witness first-hand the grassroots organization built by the Obama campaign. I realized then that Obama was a master at relationship marketing. Relationship marketing is a [...]
obama
I’ve been thinking a lot about the election returns yesterday – and why Barack Obama was so successful. The reasons, of course, are many. Economy, war, hopelessness, being mired in a broken political system–all messages and issues that will get out votes in just about every election. But beyond that, I attribute at least part [...]
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