Media Marketing

I sat in on an interesting webinar thrown by the 60-second marketer.  The presenter gave these anologies for our favorite social media marketing sites. Facebook is like a pub, an informal place where people get together, hoist a beer and shoot the breeze. LinkedIn is like a Tradeshow – very business-like, watch your language, dress [...]

I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing.  I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]