I launched my 2009 by signing a contract to write the chapters and captions for a soon-to-be-released title, Historic Photos of Old California. Today, I received an author questionnaire from the publisher’s Marketing Dept, getting more info for the press release and asking if I had a preference for a book launch site. As the [...]
Direction
If you were browsing in a bookstore and the person next to you – – let’s call him Leo – - picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]
I spent the last two weekends before the 2008 Presidential election in Florida, the state made famous by the 2000 “hanging chad” debacle. While there, I had the opportunity to witness first-hand the grassroots organization built by the Obama campaign. I realized then that Obama was a master at relationship marketing. Relationship marketing is a [...]
I read a great article at PC World about the 10 most overrated products. Some I agreed with (XP vs Vista), some I did not (Google Apps vs OpenOffice)–but the one that really hit home for me was Facebook. As the editors at PC World wrote: "Everyone seems to be on Facebook at this point. [...]
If you’re like me, most of your Amazon purchases are completed only after reading other people’s reviews. We may not trust a publisher’s hype, but we do tend to trust the opinion of other readers. Can you use this review system to market your own book? You bet. Here’s how. Search Amazon for a book [...]
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