Nancy Hendrickson

An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?”  He then answered his own question with “You don’t.”

Fortunately, that’s not exactly true.

As  businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has been. For some, the answer is “we can’t measure this,” but others believe there are statistics that reflect their SMM’s effect.

This morning I poured a cup of New Mexico Pinon java, put on the headphones and watched the newest  how-to video produced in Noble Samurai’s Dojo – - how to gauge the commerciality of your niche.

Before talking business, I have to tell you, this Pinon coffee is a staple in my house.  Blend high-altitude coffee beans with wild pinon nuts, slow roast them in small batches, and you’ll think you were transported to the Buckhorn Saloon & Opera House in Pinos Altos, just up the mountain from Silver City.   (Is that a colorado burrito I smell cooking?)

Hang on a sec, and let me put my coffee down so I can type a little faster . . . . and give you a tiny history of how I became a Samurai zealot (or should that be warrioress?)

Brent and the guys over at Noble Samurai (read my original Market Samurai review) released Market Samurai about the time Aussie Ed Dale and Brit Dan Raine ran their free 2008 30-Day-Challenge.  Back then,

My good friend, and fellow online entrepreneur, Lou Bortone (the OnlineVideoGuy) told me about a new service that is launching today at 11:00 am Pacific (1 Central, 2 Eastern).  The service, Prfessor, allows non-techie people to set up their own "university", and teach the things they know – - and of course generate passive income while doing so. Think about that – getting paid from here til the end of time to share your knowledge with other people.

There’s an excellent video on the Prfessor site right now that shows you the basics, with launch scheduled as noted above.

I don’t know about you, but there are MANY things I can teach and I can’t wait to sign up for my own account.  At this point, I don’t know what the charge will be, but I’m betting it’s going to be a monthly subscription. Lou told me he thought it was under $50, and if that’s the case, I’ll be first in line.

My "what I can teach" list right now includes:

1. Internet genealogy
2. Non-fiction book proposal writing
3. Non-fiction book writing
4. How to become a freelance writer
5. How to promote your book online
6. Basics of social media marketing

How about you?

This is the most excited I’ve been about a product launch in eons.  Prfessor is THE system for anyone who wants to teach, earn extra income or at-home income, and doesn’t want to mess around with all the technical stuff.