Direction

Can You Measure ROI of Social Media Marketing?

An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?”  He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As  businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]

Does Your Niche Have Value? Ask Market Samurai

This morning I poured a cup of New Mexico Pinon java, put on the headphones and watched the newest  how-to video produced in Noble Samurai’s Dojo – – how to gauge the commerciality of your niche. Before talking business, I have to tell you, this Pinon coffee is a staple in my house.  Blend high-altitude [...]

Earn Passive Income by Teaching What You Know

My good friend, and fellow online entrepreneur, Lou Bortone (the OnlineVideoGuy) told me about a new service that is launching today at 11:00 am Pacific (1 Central, 2 Eastern).  The service, Prfessor, allows non-techie people to set up their own "university", and teach the things they know – – and of course generate passive income [...]

Using Google Insights for Search

httpv://www.youtube.com/watch?v=FQZCAY0SSIA

Do You Yahoo! Best Answers?

I received an e-mail yesterday that one of my Yahoo! answers was picked as "the best" answer to a question about posting book excerpts on a blog (asked by a non-published author).

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