In the years that I’ve coached authors and entrepreneurs, I’ve discovered that the majority of people think marketing their books is an expensive proposition – - particularly when it comes to selling on the Internet.
Truth is, it can cost a lot if you have the bad luck of working with an unscrupulous “publicist”, or spend thousands on an ineffective pay-per-click campaign.
There are good publicists out there, but even the best publicists in the business will tell you (or they SHOULD tell you) that their efforts will get you noticed, but that notice does not necessarily translate to sales. Additionally, you may get people to your website via pay-per-click, but traffic doesn’t always equal sales–particularly if you don’t write compelling sales copy.
In my experience–with my own coaching clients and with my own books–the best way to market your book is through grassroots or relationship marketing (building relationships with site visitors). When people KNOW you, they are much more willing to do business with you. Think of your own life experience re: buying from people you know and trust, and I think you’ll agree.
I invite you to “pick my brain”, and use these three no-cost ways of getting yourself noticed on the Internet – - all without squandering your kid’s college fund!
