An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?” He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]
I use Google alerts all the time to keep track of topics of interest; right now I have alerts set to deliver the latest news on Amazon’s Kindle, best practices for website design, and copywriting (of course). If you run an online business, Google alert is the best (free) notification service around. Using it, you [...]
Internet Market Strategy For Serious Online Marketers Whether you have a yen for yard sales or a passion for pets, there’s an audience hungry for your articles. I found mine during a trip to Roswell, New Mexico back in the mid-90s. Since the “Roswell incident” of 1947, alien autopsies and government cover-ups have become cultural [...]
My client is a college that markets to military students. Because of the new GI Bill that went into effect August 1, 2009, there was a huge push in this industry to reach out
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