An online quipster poised the question: "How do you measure the return on investment (ROI) of social media marketing (SMM)?" He then answered his own question with "You don’t." Fortunately, that’s not exactly true. Where to Start Measuring? As authors, businesses, solopreneurs, and entrepreneurs scramble to set up Facebook, Twitter and MySpace pages, analysts are [...]
I’m a book geek, and among my favorite reads are the following Internet-business books Facebook Marketing Content Rich Get Content, Get Customers Twitter Revolution Facebook Me! Waiting for your Cat to Bark? Don’t Make Me Think Letting Go of the Words Killer Web Content Tribes
I read a great article at PC World about the 10 most overrated products. Some I agreed with (XP vs Vista), some I did not (Google Apps vs OpenOffice)–but the one that really hit home for me was Facebook. As the editors at PC World wrote: "Everyone seems to be on Facebook at this point. [...]
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