Entrepreneur

Can You Measure ROI of Social Media Marketing?

An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?”  He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As  businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]

Earn Passive Income by Teaching What You Know

My good friend, and fellow online entrepreneur, Lou Bortone (the OnlineVideoGuy) told me about a new service that is launching today at 11:00 am Pacific (1 Central, 2 Eastern).  The service, Prfessor, allows non-techie people to set up their own "university", and teach the things they know – – and of course generate passive income [...]

Your Book is on Amazon . . . Now What?

Although getting your book on Amazon may seem like the Holy Grail of authordom, it’s really just the end of the writing stage and the first step of the marketing phase—an arena most authors shun with great dislike and/or disdain.

The Age of the E-Book: Opportunities for the Digital Entrepreneur

Will E-Books Rule Them All? Do you remember in Lord of the Rings how the Age of the Elves was ending as the Age of Man began? I think we’re seeing the same colossal change as the Publishing Empires of Old fade (so sorry, Elron), and the Era of Digital Media blossoms. E-books have long been the step-child of the [...]