An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?” He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]
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If you were browsing in a bookstore and the person next to you – – let’s call him Leo – - picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]
I talked to a web designer yesterday about a client we both share; unfortunately through her design time and my blog consulting time, we realized this client was going to fall into the “why aren’t I getting more traffic – my website has been up two weeks!” category. That led, as many of these talks [...]
**The Action Machine 3 is now available. This review is for an earlier version. The Action Machine 3 was released April 2011. Read this post to see a video of The Action Machine . . . in action Derek Franklin’s software first came across my radar years ago with the release of Search Automator [...]
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