If you were browsing in a bookstore and the person next to you – – let’s call him Leo – - picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]
Couple Of Days
Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin? Here goes… Today may be the day to: * Put your entire collection of copywriting books up for sale on eBay * Cancel your plans to attend that annual copywriting seminar * Turn your stack of copywiting DVDs [...]
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