High Rankings Advisor’s newsletter (which always has great info) published an article by Karen Thackston about how poor ROI can be related to navigation and site flow rather than poor copy. She gave the example of a site selling custom handbags. The copy was excellent and the photos “gorgeous”. But when a buyer got to [...]
Copywriting
MSNBC had an interesting article on the use of less-than-perfect grammar for Web copywriting. The trick, the article says is "balancing proper grammar with a conversational tone." Since consumers need to relate to your message, write in the same conversational tone you’d use if you were hanging out at Starbucks with your ideal customer. What [...]
Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin? Here goes… Today may be the day to: * Put your entire collection of copywriting books up for sale on eBay * Cancel your plans to attend that annual copywriting seminar * Turn your stack of copywiting DVDs [...]
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