Fellow authors – in addition to my career as a non-fiction author, I’ve spent close to 10 years doing website analysis for corporate, higher education, and personal websites. Increasing your conversion rate (the number of people who purchase your book or service, rather than just looking) is a must for authors, whether self or traditionally [...]
Conversion
If you were browsing in a bookstore and the person next to you – – let’s call him Leo – - picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]
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