This morning I poured a cup of New Mexico Pinon java, put on the headphones and watched the newest  how-to video produced in Noble Samurai’s Dojo – - how to gauge the commerciality of your niche.

Before talking business, I have to tell you, this Pinon coffee is a staple in my house.  Blend high-altitude coffee beans with wild pinon nuts, slow roast them in small batches, and you’ll think you were transported to the Buckhorn Saloon & Opera House in Pinos Altos, just up the mountain from Silver City.   (Is that a colorado burrito I smell cooking?)

Hang on a sec, and let me put my coffee down so I can type a little faster . . . . and give you a tiny history of how I became a Samurai zealot (or should that be warrioress?)

Brent and the guys over at Noble Samurai (read my original Market Samurai review) released Market Samurai about the time Aussie Ed Dale and Brit Dan Raine ran their free 2008 30-Day-Challenge.  Back then, like now, you can download a free copy of this keyword & marketing software and take it for a trial spin.

In case you haven’t used Market Samurai before, it’s comprised of several modules, including modules for keyword research, competition analysis, rank tracking, promotion, and monetization.  Everytime I assume nothing better can be added, the guys surprise me with a new or improved module.

A month or so ago, Brent went another step in his great customer service and opened the Dojo—a free training area where you can watch excellent (and professionally-produced) videos on wringing every last ounce of competition-busting know-how out of the software.  Most recently, a video on assessing the commerciality of a keyword or keyword phrase (click the link to watch the video) was uploaded – and it’s the one I watched this morning.   New too, are downloadable PDF training manuals for the modules.

Whether you download the trial version or pop for the full version, I think you’ll see why this is becoming THE marketing tool in the arsenal of the big Internet marketing gurus.  Good news though – - it’s easy for the rest of us to use, and to own.