An online quipster poised the question: "How do you measure the return on investment (ROI) of social media marketing (SMM)?" He then answered his own question with "You don’t." Fortunately, that’s not exactly true. Where to Start Measuring? As authors, businesses, solopreneurs, and entrepreneurs scramble to set up Facebook, Twitter and MySpace pages, analysts are [...]
book promotion
Tina Nocera, founder of the Parental Wisdom blog, and the author of Because Kids Don’t Come With Manuals: Contemporary Advice for Parents, recently shared her experience of using her blog to promote her book. NH: Why did you start blogging? TN: Interestingly, the book is a conversation on parenting; something I mention in the introduction. A [...]
In the years that I’ve coached authors and entrepreneurs, I’ve discovered that the majority of people think marketing their books is an expensive proposition – – particularly when it comes to selling on the Internet. Truth is, it can cost a lot if you have the bad luck of working with an unscrupulous “publicist”, or [...]
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