Although getting your book on Amazon may seem like the Holy Grail of authordom, it’s really just the end of the writing stage and the first step of the marketing phase—an arena most authors shun with great dislike and/or disdain.
book marketing
If you’re like me, most of your Amazon purchases are completed only after reading other people’s reviews. We may not trust a publisher’s hype, but we do tend to trust the opinion of other readers. Can you use this review system to market your own book? You bet. Here’s how. Search Amazon for a book [...]
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