book marketing

Authors: Increase Conversion With a 5-Point Website Tune-Up

Fellow authors – in addition to my career as a non-fiction author, I’ve spent close to 10 years doing website analysis for corporate, higher education, and personal websites.  Increasing your conversion rate (the number of people who purchase your book or service, rather than just looking) is a must for authors, whether self or traditionally [...]

Three Easy Ways to Get Your Book Noticed on the Internet

In the  years that I’ve coached authors and entrepreneurs, I’ve discovered that the majority of people think marketing their books is an expensive proposition – – particularly when it comes to selling on the Internet. Truth is, it can cost a lot if you have the bad luck of working with an unscrupulous “publicist”, or [...]

Personal E-mails or an Autoresponder?

If you were browsing in a bookstore and the person next to you – – let’s call him Leo – -  picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]

Your Book is on Amazon . . . Now What?

Although getting your book on Amazon may seem like the Holy Grail of authordom, it’s really just the end of the writing stage and the first step of the marketing phase—an arena most authors shun with great dislike and/or disdain.

How to Get Your Book Noticed on Amazon

If you’re like me, most of your Amazon purchases are completed only after reading other people’s reviews. We may not trust a publisher’s hype, but we do tend to trust the opinion of other readers. Can you use this review system to market your own book?  You bet.  Here’s how. Search Amazon for a book [...]