Nancy Hendrickson

A year ago I wrote about Typealyzer, a service that would analyze the personality of your blog based on your posts.

At that time, my blog had only been running a couple of months, and its personality was assessed as ISTJ (introverted-sensing-thinking-judging) called The Duty Fulfiller. Sure, I like doing a good job, but I thought Typealyzer didn’t have enough data to be as accurate as possible.

*Link to the analyzer (along with a request from me) is at the bottom of the post.

So, last night, I ran my blog through the system again.  This time the analysis was more like it!  My blog is an ESTP (extroverted, sensing, thinking, perceiving), called The Doer.  (These personality types are based on Myers-Briggs personality types) According to Typealyzer:

When Darren Rowse of Problogger ran his (I hope annual) 31 Days to a Better Blog Challenge, I immediately jumped into the fun.

One of the trends I’ve noticed is people who blog for a few days and then stop. The reason? “No one ever visits my blog.”

Guess what, you’re right.

No one IS reading your blog. At least not today . . . . and maybe not even next month.

In fact, it’s unlikely anyone even knows about your blog.

Building a reading audience requires some patience on your part, and a time commitment as well. Building a reading audience with a blog like taking the time to meet the neighbors – - it’s all about relationship marketing.

The first month I blogged, I had one visitor. The second month I had 10, the third month I had 71, and by month six I had 212 visitors. A year after start-up, I had 1,000 visitors, and then 3,500. What if I had stopped at month one or month two?

Scary thought, huh?

I’ve interviewed many blogging authors who have created such a passionate fan base that their readers can’t wait to buy the author’s new book. And I’m not talking about the reading audience for the NY Times bestselling authors of the world – I’m talking about authors you’ve probably never heard of. These authors blog almost daily, they build relationships with readers, and they have created a dedicated book buying audience.

No reason you can’t do the same in your industry.

What next? Keep blogging . . . even if no one is reading (today).