Biggie

Explore the Copywriter’s Brain

Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin? Here goes… Today may be the day to: * Put your entire collection of copywriting books up for sale   on eBay * Cancel your plans to attend that annual copywriting seminar * Turn your stack of copywiting DVDs [...]

IBM VP on Social Media

I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing.  I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]