Steal. Okay, I don’t mean go out and steal someone else’s title. What I mean is to emulate the format used by some of the smartest sales minds in the world – – people who design magazine covers. (read to the end of this post for my own technique to laser focus titles for a [...]
Barnes And Noble
Will E-Books Rule Them All? Do you remember in Lord of the Rings how the Age of the Elves was ending as the Age of Man began? I think we’re seeing the same colossal change as the Publishing Empires of Old fade (so sorry, Elron), and the Era of Digital Media blossoms. E-books have long been the step-child of the [...]
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