Authors: Increase Conversion With a 5-Point Website Tune-Up
Fellow authors – in addition to my career as a non-fiction author, I’ve spent close to 10 years doing website analysis for corporate, higher education, and personal websites. Increasing your conversion rate (the number of people who purchase your book or service, rather than just looking) is a must for authors, whether self or traditionally published.
Below you’ll find the five steps I typically take to increase website conversion. Try it – and let me know how this works for you.
1. Best Practices
Wikipedia states that best practices are the most efficient and effective way of accomplishing a task, based on procedures that have proven themselves over time for large numbers of people.
