Nancy Hendrickson

I’ve spent many years coaching and consulting with clients who want to _________ [fill in the blank]. In almost all cases, the client has innately known what they wanted, but through coaching gained the clarity needed to take appropriate action.

It’s ironic, then, that I’ve struggled with "naming myself" because I can do such a wide variety of things: writing, ghostwriting, blog coaching, wordpress consulting, marketing consulting, book promotions, social media integration . . . . and the list goes on.

But recently I had one of those ah-ha moments; those delightful seconds when illumination is reached through introspection, and the world of possibilities becomes known.

What happened? I realized that all of my coaching and consulting (blogging, article marketing, site building, et al) was really about Coaching to Zen . . . . helping my clients reach a state of illumination (at times bliss!) through coaching them to their own clarity. My own ah-ha moment has caused me to rethink how I define my own services . . . with the result being . . . (ta-da!) . . .

Coaching to Zen.

My colleague Rob Schultz has created the 90 Articles in 90 Days Article Traffic Challenge, and it’s open right now. Class starts on June 10, but Rob’s Early Bird Special (save 50 bucks) closes down at midnight Tuesday (May 26).   Although I’ve written articles professionally for more than 15 years, I decided to take Rob’s last 90 Day Article Challenge to personally experience the program.

I can unequivocally say that the benefits I received from this traffic-boosting course were worth far more than the cost of the course (and the course is very affordable).

Using what you learn in the course, in less than 3 months it can help you transform your hard earned experience into hordes of new prospects eager to discover what you offer . . . and eager to buy!

It leverages the viral, social nature of the web to multiply your efforts many times over. It provides a simple system you can use to attract prospects not only months but years into the future. And it supplies under-the-radar secrets that trigger a never-ending traffic torrent you could not turn off . . . even if you wanted to.

Yes, the course taught me tons of article template s, lessons on crafting great titles, and Rob’s “hidden secrets” for creating many products from a single article. Better yet, after a small business owner read one of my articles he e-mailed me to book my Kindle formatting service. Not a bad return from one articles.

I talked to a web designer yesterday about a client we both share; unfortunately through her design time and my blog consulting time, we realized this client was going to fall into the “why aren’t I getting more traffic – my website has been up two weeks!” category.

That led, as many of these talks do, to a discussion of SEO content.

Like many website owners, our client didn’t want to invest any cash into even basic SEO tweaks, didn’t care about looking at site statistics (and even fought us on installing Google Analytics) . . . but worse (IMHO) was their inability to comprehend that they were writing “vitamin” content instead of “pain pill content”.

Huh?

Vitamin content is good stuff – but doesn’t solve a problem, and pain pill content serves up info that solves a problem.

For example:  If I were writing about flying a stunt kite,