If you’re selling a service or product and not self-publishing on Amazon’s Kindle platform, you’re not leveraging one of the Internet’s traffic giants.
With more than 54 million hits a month, Amazon is the ultimate traffic-driver; even if you never own a Kindle why n ot get your e-books, special reports, or killer articles into Amazon’s Kindle store. Not only will it make you a few bucks, it will position you as an authority in your field.
Let’s face it – if we see someone’s name on a book, or for sale on Amazon, we take it for granted that the person who wrote it is an expert!
I’m not going to run on about the current economy or feed you a line about making millions. But I am going to tell you I think Kindle, when used as a marketing tool, will be one of the biggest buzzes in 2009. No bull. Here’s the deal:
* very few people are even aware of this technique
* you’ll be one of the few smart ones who jumped on the bandwagon as an early adopter
* if anyone is going to learn how to do this right, better you than your competitor
Here’s Why It’s Imperative You Publish on Kindle
When your Kindle marketing materials (i.e. e-books or reports) are sold through the Kindle store, they will appear in Amazon’s search results, just like a “real book.”
Stop a second and think about what that means! If you write an article (not a book) and sell it in Kindle format, you have as much a shot at Amazon’s 54.2 million monthly visitors as the guy who wrote a “real book” on the same topic.
Will everyone who sees your “book” buy it? No, of course not – because right now less than one million people own Kindles (by latest estimates). BUT, the cover you design and your book’s description will include your website URL – you WILL get traffic ported over from Amazon.
Are you getting how important this is?
Yes – it’s fantastic to sell your article to Kindle readers, but the real hidden gem (and I mean HIDDEN!) is that you can write an article, upload it in Kindle format, and it will have the same “apparent value” as a print book. Why? Because as soon as your Kindle “book” is published, you’ll get your friends to get over to Amazon and leave glowing reviews.
Within five days of publishing my article on Kindle, it ranked #15 in the Kindle store self-help/creativity category and #30 in ALL Amazon books on blogging! How fantastic is that!
Plug Into a Whole New Demographic
Kindle owners are a whole new demographic for your business – - and getting your marketing message in front of them is
1. Easy
2. Cheap
3. Effective
Successful Internet marketers publish on Kindle to get their business in front of Amazon’s 54.2 million visitors – - even if “only” less than a million people own a Kindle.
Here’s how to get your piece of the Amazon Traffic Pie
The 3 Steps to Successful Kindle Marketing
1. Write a killer article that revolves around your business. No PLR, no fluff, no off-the-cuff crap. I mean an article crammed with “you are never going to find this valuable information anywhere else on Earth” brilliance.
2. Somewhere in the article (front page, middle, back page) tell the reader about you and your business. Be sure to add your contact info, Website URL, etc. But don’t scream SALES SALES SALES! or you’ll be really, really sorry! Think of this as an opportunity to build your expert status.
3. Get yourself a Kindle account (they’re free), a book cover design, and then convert and upload the article to your account. Your new marketing materials have just launched.
“Is it really that easy?” Absolutely.
Converting Your Article to Kindle Format
To upload to Kindle, you’ll need to format your article so Kindle can properly read them. You can absolutely do this for free and by yourself. When you open a Kindle account, there’s a free FAQ on formatting. I won’t B.S. you – their FAQs are pretty awful – but if techie stuff doesn’t bother you, you’ll be fine.
*To set up an Amazon account, you must have a US bank account and a US SSN, EIN or TIN. If you are not in the U.S., don’t despair! I can publish your materials under my own account. Let’s talk!
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