According to a 7,000-person 2010 U.S. Small Business Attitudinal Survey from the email marketing provider, ConstantContact
- 93.6% of business owners need help in finding the best way to get new customers
- 92.1% want help encouraging existing customers to refer more business
- 92% want help to identify the best online marketing tools
When asked what specific area of their business they need the most help in, 66.5% ranked either “Marketing,” “Sales/new business,” or “Growth planning/business growth” as their single biggest area of need.
Interestingly, this is a far larger percentage than those who need help with technology, legal, manufacturing, and other operational aspects of their business.
Wringing every drop of effectiveness from your website is paramount, especially for entrepreneurs who rely on their websites to generate at least 50% of their revenue.
If you want more business or referrals from existing customers, we recommend surveying your existing customers. As the old saying goes, there’s nothing quite like getting it directly from the horse’s mouth!
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You have no idea. Marketing to me seems almost a black art. I’ll give your advice a try, maybe it’ll help to get our bounce rates on our sites to be below 75%.
Not really a black art (although the black hat guys make it so!) – - more a question of giving someone what they’re looking for. For example, last night I was watching television and a commercial came on showing a woman coming home from a date and an ex-boyfriend breaking into her house. The “product” was a security system, but what was really being sold was “security, safety”. I think sometimes we all think in terms of our product: book, car, fountain pen – - and forget that what we’re really offering is how it makes someone feel.