Comments on: Explore the Copywriter’s Brain

By: Rick @ Wholesale VoIP

Rick @ Wholesale VoIP — Thu, 09 Jul 2009 02:04:08 +0000

Delightful read. What I\’ve attempted to do was add to Strunk and White\’s \"Elements of Style\" based on some of the egregious grammar and punctuation uses among the IM crowd. I wonder what Strunk and White would have thought about emoticons?

By: chiropractic paperless office

chiropractic paperless office — Thu, 02 Jul 2009 05:04:36 +0000

Hi,
very nice post.I really enjoy the post.
Thanks for the information.

By: Mr. Radio@Unsigned Music Radio Show

Mr. Radio@Unsigned Music Radio Show — Tue, 23 Jun 2009 15:00:43 +0000

Yeah I have to agree with Simon on this one.

That seems super scammy, but again I think that may just be his approach and not his intent.

However Mr. Franklin is a copywriter not a salesman – so I think this is kind of acceptable right? Other than the grammar issues…that’s just poor effort.

By: admin

admin — Sat, 20 Jun 2009 00:27:00 +0000

Hi Simon,
Thanks for your comments . . . I’ve always found Derek’s products exceptionally useful . . . but like you I’m absolutely not a fan of
the long sales letter approach. Sad to say, those letters do tend to work. Makes it hard for freelancers like me who don’t like
writing in that style – -

Nancy

By: Simon Harris

Simon Harris — Thu, 18 Jun 2009 15:27:05 +0000

Sad to say, I just read through the entire sales copy on this guys website and what a load of absolute twaddle! In itself a mild understatement.

His use of the English language is appallingly bad, there’s spelling errors scattered throughout his sales letter. The headlines look completely awful. The entire text is in complete contradiction with itself — if this mindmap is so good and he’s so full of himself stating that near all professional copywriters talk and supply a load of fluffed up crap, then why oh why, pray do tell me, why he hasn’t presented said information completely in the format of a mindmap? (If it’s that good – insert eyeroll here)

The psychology used in his sales copy is amongst the worst I have ever, ever seen, no joke.

It’s completely and utterly outrageous expecting anyone to take this seriously, by writing this sales text, making his points so strongly felt, casting aspersions upon professional copywriters everywhere, he is only making himself out to be the deluded fool that he is, in putting this so called product together.

And what the hell is a P.S.S.? And a P.S.S.S. for that matter.

This guy is crazier than a fruitbat on acid!

Absolutely, utterly ridiculous!

Simon Harris

By: Brenda

Brenda — Thu, 18 Jun 2009 03:15:43 +0000

I bought this today – and although it’s going to take me awhile to work my way through the brain, I could tell at once that I’ll use the bonuses every day; the “how to” bonus was killer, didn’t you think?