A Writing Challenge for Me (and you?)

freelance writing

I recently won a contract to write several 300-400 word content pieces for a client’s websites. This is my first test of producing beautiful writing for an SEO content-driven site. I’ll be researching a topic about which I know nothing (which I enjoy) then seeing if I can use the SEO keyword list to create content that’s truly beautiful. Although I can’t link to the finished content (confidentiality), I will report in on how the personal challenge went.

I’m wondering how your beautiful writing challenge is going? ┬áComment below and let me know.

If all this is Greek to you, please read the post about my writing journey.

Need a creative boost? Try the 30-Day Challenge. It's free and it just might wake up your brain!

{ 5 comments… read them below or add one }

Mary Miller July 22, 2013 at 9:58 pm

I would be very interested in seeing this website!! I am currently having to do this content for our website and really don’t want to get into Google HELL for stuffing while just trying to make our website viable. For me to have to work from a list of words that MUST be said, is beyond a chore unless it is a parody of a song, poem, or someone else’s writing. To try to rewrite my website so that it catches client’s was not something I was taught in either high school or college! It’s frustrating at best…Like Dylan, I don’t sing the same song the same way twice, rarely do I write a page the same twice!

thewriter July 23, 2013 at 8:24 am

Hi Mary,

I think writing SEO for your own site is tricky and challenging. You don’t want to stuff keywords and yet you DO want to be found. My best suggestion is that you be sure to get Tarot in the actual name of the page – right now it just reads CTC-Crossroads. Since Google takes a page name into account, you’re losing some traffic just by the page name itself. I don’t use Weebly, so don’t know how they have it set up to name a page. In Wordpress, for example, the page can have a totally different name (in meta data) than the name of the post itself. Also, articles on the site are good Google fodder, as is writing in a “what’s in it for me” approach. Go to various sites yourself and see what kind of wording really draws YOU in. Then you’ll find it easier to write your own page. Hope this helps.

Jessica Macbeth July 23, 2013 at 8:49 am

I’m so glad you got me thinking again, Nancy, about the specific question of “What makes “beautiful writing?” I’m working on making myself a checklist.

Alison Cross July 23, 2013 at 9:22 am

Congrats on winning the contract! It sounds like an AMAZING challenge and one that, I’m absolutely sure, you will breeze through.

I’ve kinda lost my writing mojo recently, so am hoping to rekindle the spark by perusing your blog on a regular basis.

I loathe dragging myself through bloated content and it truly is a gift if you can incorporate the client’s keywords AND create something beautiful at the same time! Will you be able to share the completed content with us, Nancy?

AX

thewriter July 23, 2013 at 10:37 am

Unfortunately I can’t share the content, but I will definitely weigh in on the process and how I approached this job from a new perspective. Jessica Macbeth (http://jesalog.com) gave me lots to think about (as she always does!) – about how to use more feelings and senses rather than just my brain!

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