If you’re like me, most of your Amazon purchases are completed only after reading other people’s reviews. We may not trust a publisher’s hype, but we do tend to trust the opinion of other readers.
Can you use this review system to market your own book? You bet. Here’s how.
Search Amazon for a book you’ve read that ranks high in your genre. Then, register to be an Amazon reviewer (if you already have an account, you can review). BUT, make sure you’ve set up a profile page that includes a link to your own website.
Next, write a review for the popular book. Either in the review itself, or in your profile, be sure to mention you own book or website. If other readers perceive that you really know the topic, they’re more apt to go over and check out your book.
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