If you think you are part of your target market it may well matter enough to want to change.

There is a fundamental point about a business meeting with and understanding its relationship with its customers. That’s harder than it sounds but if you have any kind of serious competition in your business sector, it can make the difference between your survival and going hungry.

What do your customers want? If they are buying a product or service, how much money have they got to spend? And what really matters to them in their purchase decision making? Once you understand that you can begin to create a real relationship between your business and your customers. It’s a two way street.
Of course it can be difficult and expensive to ask every potential customer what they want, so one way of dealing with it is just to do it in a short burst, so perhaps you won’t get the bookings or the sales from the ones where you asked them loads of questions but once better informed you can revert to your usual position of expert and (now knowing your new relationship position) you can rebuild and be stronger.

Of course, this is no replacement for QA.