Comments on: Can You Measure ROI of Social Media Marketing? http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/ writing my way through the day Tue, 01 May 2012 03:06:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Malaysia Tour Packages http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1858 Malaysia Tour Packages Mon, 11 Apr 2011 06:24:24 +0000 http://nancyhendrickson.com/?p=1467#comment-1858 Very nice information and helpful too thanks for sharing Very nice information and helpful too
thanks for sharing

]]> By: Lyndsey http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1585 Lyndsey Mon, 11 Oct 2010 20:05:15 +0000 http://nancyhendrickson.com/?p=1467#comment-1585 ROI can of course be measured, as long as you are clear on why you are doing it in the first place, and have a metric to measure this. The challenge is using metrics which allow you to compare different interventions, between your own different tactics, but also with your peers and competitors. ROI can of course be measured, as long as you are clear on why you are doing it in the first place, and have a metric to measure this. The challenge is using metrics which allow you to compare different interventions, between your own different tactics, but also with your peers and competitors.

]]> By: Female Hair Transplant http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1547 Female Hair Transplant Thu, 02 Sep 2010 10:13:31 +0000 http://nancyhendrickson.com/?p=1467#comment-1547 Well the new insights page available with facebook should help a bit Well the new insights page available with facebook should help a bit

]]> By: Webdesign company http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1483 Webdesign company Fri, 16 Jul 2010 10:44:10 +0000 http://nancyhendrickson.com/?p=1467#comment-1483 If we agree that determining the ROI of social media is a necessary evil to making intelligent marketing decisions, then how do we measure it? Therein lies the problem. If we agree that determining the ROI of social media is a necessary evil to making intelligent marketing decisions, then how do we measure it? Therein lies the problem.

]]> By: Lauren Lionheart http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1468 Lauren Lionheart Fri, 09 Jul 2010 14:42:25 +0000 http://nancyhendrickson.com/?p=1467#comment-1468 You said it Nancy: one must define what her GOAL is with using social media. I think that's where a good bit of confusion sets in and people assume there isn't any way to measure ROI with using social media. You have to know where you're at and where you want to be to measure progress. That applies to any aspect of life. Here's an article that gives 35 examples of possible metrics to focus on for the elusive "engagement" factor: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement Thanks for broaching the elephant in the room, Nancy :) I think that as we keep talking about metrics, we'll find more obvious ways of measuring success with SMM. You said it Nancy: one must define what her GOAL is with using social media.

I think that’s where a good bit of confusion sets in and people assume there isn’t any way to measure ROI with using social media. You have to know where you’re at and where you want to be to measure progress. That applies to any aspect of life.

Here’s an article that gives 35 examples of possible metrics to focus on for the elusive “engagement” factor: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement

Thanks for broaching the elephant in the room, Nancy :) I think that as we keep talking about metrics, we’ll find more obvious ways of measuring success with SMM.

]]> By: Ottawa real estate agents http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1442 Ottawa real estate agents Mon, 10 May 2010 11:47:10 +0000 http://nancyhendrickson.com/?p=1467#comment-1442 very very nice and comfortable post, thanks for sharing...... very very nice and comfortable post, thanks for sharing……

]]> By: angela800b http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1437 angela800b Thu, 06 May 2010 14:21:31 +0000 http://nancyhendrickson.com/?p=1467#comment-1437 Social media is more for building brand loyalty and awareness not directly for sales. I have found that traffic from social media sites in general don't lead to high quality visitors. Social media is more for building brand loyalty and awareness not directly for sales.
I have found that traffic from social media sites in general don’t lead to high quality visitors.

]]> By: Stickers http://nancyhendrickson.com/skill-building/can-you-measure-roi-of-social-media-marketing/comment-page-1/#comment-1434 Stickers Wed, 05 May 2010 03:10:05 +0000 http://nancyhendrickson.com/?p=1467#comment-1434 We have used Social Media Marketting in the past. Because the product we offer is so specific to a certain market we have found Social Media is more aimed at the general market. Our best promotion involved a competition and the great thing was a lot more visitors were involved. Even though it did not create a direct affect, it did create some brand awareness for us. We have used Social Media Marketting in the past. Because the product we offer is so specific to a certain market we have found Social Media is more aimed at the general market. Our best promotion involved a competition and the great thing was a lot more visitors were involved. Even though it did not create a direct affect, it did create some brand awareness for us.

]]>