Want to hear something just a *bit* crazy from my friend (and incredible copywriter) Derek Franklin?
Here goes…
Today may be the day to:
* Put your entire collection of copywriting books up for sale
on eBay
* Cancel your plans to attend that annual copywriting seminar
* Turn your stack of copywiting DVDs into drink coasters
* Clean your browser of every last copywriting blog, article,
and site you’ve bookmarked over the years
Have I lost my mind, you ask? 
Not at all.
It’s not what I’ve lost that makes me say these things, it’s what I’ve found.
It’s something I can only describe as the closest thing to a treasure map for copywriters I’ve ever seen.
Here’s the brief story behind what I’m talking about…
Derek recently set out on a mission to learn everything about copywriting he possibly could.
He bought gobs of books, expensive training courses, DVDs, and even tore through the Web looking for anything he could find related to the art of copywriting.
In the process of his journey, he:
* Collected all the best copywriting tips, techniques and
concepts
* Eliminated all the fluff
* Eliminated all the redundant stuff (there was a lot)
And, here’s the BIGGIE…
* Organized all he had learned and collected into one of
the most unique and useful documents for learning
the art of copywriting that you’ll likely see for a
long time
I can say without a doubt that it’s unlike anything I’ve ever seen!
Derek calls it (appropriately), The Copywriter’s Brain.
It would be virtually impossible for me to try and describe here what it is and how it’s used.
Fortunately, Derek’s put together a short video tour inside The Copywriter’s Brain.
If copywriting is part of your business or livelihood, then you’ve GOT to check it out by clicking this link to view the video now.
I purchased The Copywriter’s Brain today – - and will write a full review in the next couple of days. I believe I own every piece of software Derek has ever written, and have never been disappointed. More later.
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{ 6 comments }
I bought this today – and although it’s going to take me awhile to work my way through the brain, I could tell at once that I’ll use the bonuses every day; the “how to” bonus was killer, didn’t you think?
Sad to say, I just read through the entire sales copy on this guys website and what a load of absolute twaddle! In itself a mild understatement.
His use of the English language is appallingly bad, there’s spelling errors scattered throughout his sales letter. The headlines look completely awful. The entire text is in complete contradiction with itself — if this mindmap is so good and he’s so full of himself stating that near all professional copywriters talk and supply a load of fluffed up crap, then why oh why, pray do tell me, why he hasn’t presented said information completely in the format of a mindmap? (If it’s that good – insert eyeroll here)
The psychology used in his sales copy is amongst the worst I have ever, ever seen, no joke.
It’s completely and utterly outrageous expecting anyone to take this seriously, by writing this sales text, making his points so strongly felt, casting aspersions upon professional copywriters everywhere, he is only making himself out to be the deluded fool that he is, in putting this so called product together.
And what the hell is a P.S.S.? And a P.S.S.S. for that matter.
This guy is crazier than a fruitbat on acid!
Absolutely, utterly ridiculous!
Simon Harris
Hi Simon,
Thanks for your comments . . . I’ve always found Derek’s products exceptionally useful . . . but like you I’m absolutely not a fan of
the long sales letter approach. Sad to say, those letters do tend to work. Makes it hard for freelancers like me who don’t like
writing in that style – -
Nancy
Yeah I have to agree with Simon on this one.
That seems super scammy, but again I think that may just be his approach and not his intent.
However Mr. Franklin is a copywriter not a salesman – so I think this is kind of acceptable right? Other than the grammar issues…that’s just poor effort.
Hi,
very nice post.I really enjoy the post.
Thanks for the information.
Delightful read. What I\’ve attempted to do was add to Strunk and White\’s \"Elements of Style\" based on some of the egregious grammar and punctuation uses among the IM crowd. I wonder what Strunk and White would have thought about emoticons?
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