Book Promotion – Where’s Your Audience?


Click the arrow to hear a brief introduction by Nancy:

There are as many (or more) book promotion ideas as grapes in this guy’s hands. But which one/s do you pick? It depends on where your audience hangs out.

It’s possible that the book buyer who’s in love with Pinterest is also on Instagram but is he also on Digg? And yes, your readers may watch cat videos on YouTube, but is that their go-to site for finding new books? If you don’t know the answer to the questions, you need to find out. Now.

But how?


Go to SurveyMonkey and create a free survey. Then post the survey on your website or email the link to your mailing list. Ask where they go to find new books, book deals, and new authors – like you.

What to do after getting survey results?

In my own survey, I found these were the top responses:

  1. Browsing Amazon
  2. Amazon book review
  3. Choosing books by authors you’ve already read
  4. Online reviews (bloggers, book websites)
  5. Magazine articles
  6. Author newsletters
  7. Friends

The important thing to remember is that this is a survey of people who read MY newsletters; it won’t reflect online sites that would draw romance, mystery, sci-fi, fantasy, or thriller readers. My readers (at least those who took the survey) aren’t on Pinterest, Instagram, Digg, or Stumbleupon looking for books. That isn’t to say that YOUR readers won’t be.

Lesson: When you do the survey, remember that it’s going to reflect your readers, not mine.

So, what can be learned about book promotions?

For me, the lessons about how to promote my work are clear:

  1. Don’t waste my time on social media marketing except for my own Facebook page or group.
  2. Search out bloggers who might like to review one of my books or courses or who might like me to write a guest post.
  3. Be consistent in writing my own newsletter.
  4. Most important: Dramatically improving my book descriptions on Amazon
  5. Get more book reviews on Amazon

Book Promotion Plan:  If I concentrate on just those five things, perhaps one each day, then rinse and repeat each week, I believe my book promotional efforts will improve as will my sales.

What about your book promotions?  Get a survey going, see where your readers hang out and leave a comment about your promotional ideas.  Let’s all get more interest in our work!


p.s. what do you think of the little audio at the beginning of the post? like, don’t like?

How to Use WordPress to Market Your Kindle Books

WordPress – Great for Kindle Marketing

wordpress websites for writersI got into building WordPress sites more than five years ago, and since that time have created dozens and dozens. WordPress is outstanding for authors because 1) it’s free; 2) it has thousands of great plugins (free); and thousands of beautiful themes (free). I wrote my book, WordPress Websites, because so many people kept asking me how to do things like add images to a sidebar or change a header, that I decided to round up all those questions and put it in my book.

The book is just as valuable today as when I wrote and revised it (2014), and in fact it’s been translated into Spanish. If you already have a WP sites, pick up the book to learn some of the backend tricks. But what you won’t find in the book is how to use WordPress for book marketing . . . which takes me to . . .

Udemy Course Discount

Recently, I had the pleasure of taking a Udemy course from Dennis J. Smith called Kindle: Maximum eBook Profits With WordPress Marketing. It’s an excellent course on book marketing, and how authors can sell more books by utilizing their WordPress websites. Dennis’ course sells for $499 but because he knows I help so many writers who are just getting started – and who don’t have that kind of cash on hand – he gave me a code for readers of this blog to get the course for seven bucks. Yes. $7.

To get the 98% discount, you need to use the coupon code Nancy7 OR just click this link:

Dennis is a really good guy and if you have problems or questions, don’t hesitate to hit him up for help.

Udemy Women Instructors Offer Deep Discounts

freelance secrets

Fellow women Udemy instructors have banded together to create deep discounts in honor of Valentine’s Day. Some of these coupons will have end dates, others are open-ended.  Although topics range across a wide variety of interests, you’ll find several that have to do with writing. (Especially – see my co-author, Michelle Campbell-Scott ‘s offerings and of course my own!)

Denise Fletcher

Managing Change


Goals    Continue reading