August 2010

Can You Measure ROI of Social Media Marketing?

An online quipster poised the question: “How do you measure the return on investment (ROI) of social media marketing?”  He then answered his own question with “You don’t.” Fortunately, that’s not exactly true. As  businesses scramble to set up Facebook, Twitter and MySpace pages, analysts are scrambling to discover how impactful their company’s SMM has [...]

Add Interest to Your Site with a Collage

It’s fun, it’s easy and it’s free I’m a photo-geekess; love shooting people, places and things.  So of course was thrilled to discover Shape Collage, a free desktop software program that creates . . . .  well, a collage Here’s one I did this morning  of some of my favorite travels.  Shape Collage is really [...]

Review: Social Media Marketing

Social Media Marketing Strategies for Engaging in Facebook, Twitter & Other Social Media Liana “Li” Evans Que; 1 Original edition (June 28, 2010) ISBN-10: 0789742845 ISBN-13: 978-0789742841 360 pages $16.49 (on Amazon) Author Li Evans has been active in social media and search marketing for more than 10 years; who better to write a book [...]

Get Twitter Alerts with TweetBeep

I use Google alerts all the time to keep track of topics of interest; right now I have alerts set to deliver the latest news on Amazon’s Kindle, best practices for website design, and copywriting (of course). If you run an online business, Google alert is the best (free) notification service around.  Using it, you [...]