June 2009

If you were browsing in a bookstore and the person next to you – – let’s call him Leo – -  picked up a book you had written, you’d probably tell him you were the author, and before long a full-blown conversation would be in the works. Leo would ask you about writing the book, [...]

Although getting your book on Amazon may seem like the Holy Grail of authordom, it’s really just the end of the writing stage and the first step of the marketing phase—an arena most authors shun with great dislike and/or disdain.