February 2009

IBM VP on Social Media

I had the opportunity yesterday to sit in on a 90-minute presentation by Sandy Carter, an IBM VP who spoke about social media marketing.  I wanted to share some of my take-away gems (hint, the biggie is at the bottom): Marketing 2.0 is a combination of social media and traditional marketing channels The “secret sauce” [...]

Lack of Knowledge Seen as Most Significant Barrier to Social Media Adoption

This just in from Marketing Sherpa (and reprinted with their permission) “The most significant barrier to social media adoption named by 46% of respondents to a MarketingSherpa survey is “lack of knowledgeable staff” – whether an organization has used social media marketing and PR or not. A danger to the effective adoption of social media [...]

Review: Article Marketing Just Got a Whole Lot Easier with Answer Analyst

I just purchased a new piece of software by Jonathan Leger called Answer Analyst.  What’s it do? The user enters a keyword or keyword phrase, and the software goes out on the Internet, searching for the most common questions “real people” are asking about the topic.   Can you imagine how much easier this is going [...]